The Disappearing, Reappearing Hitler Mustache on Sleepy’s Mattress Mascot

Sleepy's Mattress has a branding issue. First, they started getting rid of the mustache on their mascot because of criticism it looked like Hitler. But it was not consistently removed across all of their stores.

Looking at their website, it looks like they have ditched the mascot altogether and revamped the logo to a black font with yellow stars. Pretty boring.

Right before I started my first job out of college, I bought a mattress from Sleepy’s and was grossly overcharged. My mother returned to the store and berated the salesman for taking advantage of a young girl who didn’t know better. He retroactively gave her a discount and that was my last experience with Sleepy’s.


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