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Loomstate Panda Helmet Fashion Touchdown-Bloomingdales-Superbowl
Loomstate’s Panda Football Helmet for Bloomingdale’s Fashion Touchdown

Super Bowl XLVIII is less than two weeks away, and since it’s the first Super Bowl ever hosted in New Jersey, everyone in New York City seems to be getting in on the fever. Some collaborations, particularly in the fashion world, are especially bizarre. Bloomingdale’s, together with the NFL and The Council of Fashion Designers of America is presenting “Fashion Touchdown,” a collection of 48 haute couture football helmets designed by fashion designers and brands. The helmets are also on auction to benefit the NFL Foundation.

Bloomingdale Fashion Touchdown-Haute Couture Football Helmet-Superbowl 2014

The helmets were created by different designers, such as Diane von Fustenberg, Catherine Malandrino, Betsey Johnson, Helmut Lang, John Varvatos, Marchesa, Narciso Rodriguez, Rag & Bone, Steven Alan, and many more. You can see them all on display at the Bloomingdale’s flagship store on 59th Street. You can also step in front of a screen, where one of these unique football helmets will be digitally placed on your head for a very “fashionable” selfie. The display, as well as the online auction for the helmets, will continue until February 4th. So far the leading bid is for the helmet by Stacey Bendet for Alice & Olivia. Scroll down for photos from the installation at Bloomingdale’s:

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Nicole Miller-UntappedCities-Bloomingdales-NYC-Super Bowl-NFL-Christopher InoaDesigned by Nicole Miller

UntappedCities-NYC-Bloomingdales-NFL-Super Bowl XLVIII-Loomstate-Christopher InoaDesigned by Loomstate

Bloomingdales-NYC-NFL-Super Bowl-Tadashi Soji-CFDAHelmet by Tadashi Shoji, image via Bloomingdales

Bloomingdales-NFL-Helmets-Super Bowl-XLVIII-Fashion-Alexis Bittar-59th Street-NYC
Helmet by Alexis Bittar, image via Bloomindale’s

Bloomingdales-Rogan-NFL-Super Bowl-Untapped Cities-NYCHelmet by Rogan, image via Bloomingdale’s

Can you imagine Peyton Manning entering Meadowlands Stadium on Super Bowl Sunday wearing any of these “fashionable” helmets?

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