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Since their debut in 2008, complete advertising takeovers are a familiar sight in the New York City subway system, particularly along the S line. Some brands do it better than others, and its reported to cost upwards of $75,000 for each application. The Tata New York City Marathon is the latest, and it’s pretty good. Laying out the route of the upcoming marathon, the mile markers, start and finish lines are noted along the doors and chairs.

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It’s obviously considerably shorter than the 26.2 mile marathon, but those of us just spectators can run around in jest.

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Next, read about the 10 previous incarnations of the NYC marathon, how the marathon route is chosen, and a statue in Central Park that moves once a year for the marathon

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