After this summer’s Hello Kitty Time Capsule in Midtown, comes the mobile Hello Kitty Cafe. The popular Sanrio cat we will be featured in food form in Times Square on October 25th and 26th: Hello Kitty macarons and petit fours, red bow tie decorated donuts, hot drinks served in Hello Kitty mugs. The truck is a partnership between Sanrio and the cafe’s managing partners based in California, a test run of sorts before a brick and mortar shop opens in the sunshine state.
For those new to Hello Kitty mania, the craze is on par with other obsessions you may find at Comic Con (there’s even a separate Hello Kitty Con in Los Angeles). Sanrio can even afford the sky high real estates for a storefront on 42nd Street, where the Hello Kitty cafe truck will be located.