Posts by malinimcdonald:

Helmsley Building-LED Lighting-Red White and Blue-Park Avenue-Grand Central Terminal-NYCHelmsley Building with LED Lighting. Image via nyclovesnyc.

230 Park Avenue, now known as the Helmsley Building, is that gorgeous building on Park Avenue everyone takes photographs of, with the MetLife Building looming behind it. If you are south of Grand Central Terminal, you won’t know it’s there but if you’re looking south, you’ll see the 34-story skyscraper with the ornate cupola atop. With security standing guard, it’s a building that isn’t easy to just walk in and discover but it’s full of history and secrets. We were fortunate to be able to speak with the building’s management team to uncover many of these fun facts.


nuyorican poets cafe-front-east village-nyc-untapped citiesPhoto via RE:Birth of the Cool

You have no idea how many times this native has planned to see a show, enters the building, and then leaves curious about how the owner repurposed the space for art.  It’s easy to miss if you find yourself outside of the amazing theatre district during the day. However, if you are a theatre lover, especially of Off Broadway, Off Off Broadway, performance art, and/or avant garde, then we have a fun and artistic scavenger hunt for you. We present the many repurposed theaters in New York City. Happy hunting! (more…)