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If you were to stroll down 4th Avenue between Union Square and Astor Place back when the area was called “Book Row,” the sights and sounds would differ greatly from those of today. While these six blocks are now lined with a variety of restaurants and stores, from the 1890s to 1960s, they were dominated by just one kind of business: secondhand bookstores.

In fact, 48 bookstores once spanned this segment of Fourth Avenue, earning it the title “Book Row.” However, these bookstores either relocated or closed entirely by the 1960s. The only vestige of Book Row is the renowned Strand Bookstore on Broadway and East 12th Street, and its survival is quite a story in itself.

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Pearlfisher Soho JumpIn! Untapped Cities AFineLyneJumpIn! at Pearlfisher’s Soho offices

JumpIn!, located in the creative agency Pearlfisher in Soho, has taken New York by storm. Opened last Friday to the public, the ball pit for adults contains 80,000 snow-white balls, the brainchild of the company’s Senior Creative Strategist, Jack Hart.

Inspired by playful days in the snow, JumpIn! was originally a chance for employees at the Pearlfischer Gallery in Hammersmith, United Kingdom to engage in their inner child and take a break from their stress. It was so successful, the firm opened up the installation to the public for free, with a suggested minimal donation to the charity Right to Play. Now, Pearlfisher New York is hosting JumpIn! in their Soho offices, located in a converted textile warehouse and spread over two big open floors with three roof terraces.

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Faith 47-Os Gemenos-JR-FAILE-Danielle Mastrion-Street Art-Art-Untapped Cities                                         Faith 47, Os Gemeos, JR, FAILE & Danielle Mastrion

In our monthly showcase, Untapped Cities Street Art Columnist Christopher Inoa highlights the top five New York City graffiti and street art pieces found on the city’s walls, rooftops and tunnels.

The summer is getting ready to draw its final hot, humid breath. The Untapped Cities team have been making every last summer minute count, and the same could be said of the artists featured this month coming from around the world to leave their mark on the walls of New York City. So if you are looking for one last adventure before Labor Day, we have some pieces here that are worth applying that sunblock for, one last time. Here are our top five favorite street art pieces for August 2015. 
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NYC Gov Dog Poop Complaints-MapMap via The Economist

As reported in a recent article in The Economist, Ron Gonen, New York City’s former Deputy Commissioner for Recycling and Sustainability (commonly referred to as the “Recycling Czar”) is hoping to launch a program called Sparky Power, to turn dog poop into energy for the city’s dog parks. Some (less than fun) facts about dog poop in NYC:

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Ruff Dog Spa Untapped Cities AFineLyneRuff Club in the East Village

Tomorrow, August 26th is National Dog Day. A time to celebrate those that love us unconditionally, never talk back, and rarely have an opinion contrary to ours. We primp them, dress them, quaff them, and walk them at our pace. They are all around us, on leashes, off-leashes, in strollers and body-slings held close to our hearts. New Yorkers are as intense about their pets as they are about everything else, and there are no shortage of shops and services to choose from. Some are outrageously over-the-top, and some are just pretty. For tomorow and any time of the year, here are 10 places in New York City to treat your pup.

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Spuyten Duyvil-Origin NYC Neighborhood Names-Bronx-Manhattan-NYC

Spuyten Duyvil sits high above the Hudson River, separated from Manhattan by a meandering tidal estuary connecting the Hudson and Harlem Rivers. Dutch settlers first recorded the name Spuyten Duyvil in 1647. It is thought to refer either the turbulent watercourse itself (which the natives called Muscoota), or to a bubbling freshwater spring at the base of Inwood Hill.

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