Cranberry-Wonderberry-Rockefeller Center-Pit of Cranberries-Ocean Spray-NYC

For the 11th year, Ocean Spray has brought in 2000 pounds of cranberries to a 1,500 square foot pop-up bog in front of 30 Rock, to showcase some of the 800+ cranberry farmers that have provide the company with the fruit for 85 years. Seven information signs are set up around the bog, the first inviting visitors to “take a walk through our ‘big-city bog’ and discover for yourself the intriguing story behind this most remarkable red berry.”


store-front-swiss-water-decaffeinated-coffee-soho-untappedcities-NYCSwiss Water Coffee Studio storefront located at 300 Lafayette Street, Manhattan 

At Untapped Cities, we’re usually not that surprised when we hear about another unique and quirky coffee shop in New York City considering there are so many already with a creative bent. But this is quite a new one: as reported in The Washington Post, Swiss Water Coffee Studio has opened a pop-up coffee studio in NoHo that gives away for free – brace yourself – exclusively decaffeinated coffee. Given the many aggressive and outright hateful reactions to the store’s existence, we were surprised to learn that the studio’s intention is not to destroy one of nature’s greatest gift to man, but rather to spread knowledge about greener and cleaner ways to create decaffeinated coffee.



In July, we reported that one of the city’s last old-school diners, the Market Diner on West 43rd Street and 11th Avenue would be replaced by new development. That day has come – amNewYork reports that after Sunday, the Market Diner will be no more. Open for 53 years (longer than the time we have lost the original Penn Station), it was one of just 5 vintage chrome diners left in New York City. It has seen everyone from Frank Sinatra to the city’s notorious gangsters. It will be replaced by a 13-story multi-use building by developers, the Moinian Group.


LUBALIN_CENTER - Curbed NY- Untapped Cities - NYC-001Herb Lubalin Study Center of Design and Typography. Photo via Curbed NY

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Hello Kitty Cafe-Times Square-Sanrio-Mobile Truck-NYC

After this summer’s Hello Kitty Time Capsule in Midtown, comes the mobile Hello Kitty Cafe. The popular Sanrio cat we will be featured in food form in Times Square on October 25th and 26th: Hello Kitty macarons and petit fours, red bow tie decorated donuts, hot drinks served in Hello Kitty mugs. The truck is a partnership between Sanrio and the cafe’s managing partners based in California, a test run of sorts before a brick and mortar shop opens in the sunshine state.


Fraunces Tavern in New York City

Beer has been a part of New York City’s history from the very beginning and some of the oldest surviving bars date to the early 19th century. Here are ten fun historical facts about the beer industry here in New York City.