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Anyone who has walked from Penn Station to Herald Square along 32nd Street will notice a few incongruous things: homeless people, a Jack’s 99¢ store, the side entrance of Manhattan Mall, and possibly the Church of St. Francis of Assisi. But now, thanks to the In-House Design Department of the 34th Street Partnership, led by Ignacio Ciocchini, Vice President of Design for the 34th Street Partnership and managed by Columbia University GSAPP Urban Design graduate Alexandra Gonzalez, pedestrians will have a colorful, extended sidewalk.

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The flagship store of the largest department store company in the country is at the top of most New York tourists’ lists. Around it, Herald Square attracts a crowd second only to Times Square less than ten blocks north. Macy’s Inc., now a nationwide conglomerate of over 700 stores, began over 100 years ago as the R.H. Macy and Company Store. It has occupied its Herald Square location since 1902, a building that was named a National Historic Landmark back in 1978 and carries with a storied past. Here’s what we dug up about the largest store in America.

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On Quora, we came across a great Cities 101 question about the logic behind the selection of Manhattan’s Cross Streets (and one of our photographs of Columbus Circle in the answer). In a thorough recap, Raj Bhuptani, a ’13 Statistics graduate from Harvard and a Quantitative Research Analyst at Two Sigma Investments, provides an answer which he has allowed us to republish here (additional hyperlinks added by us).

Question: What’s the logic to the selection of Manhattan’s major cross streets (14th, 23rd, 34th, 42nd, 57th, 59th, 72nd, 79th, 86th, 96th)?

Raj’s Answer:

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The Herald Center on 34th Sreet in Herald Square is getting an all new look. The blue, glass facade is being replaced in what seems like an attempt to make the often-overlooked Herald Square more glamorous like Times Square. As reported by Ephemeral New York, with the work underway, the original 1902 building has been revealed under the sheets of blue glass.

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Herald Square is today known for many things. There’s the flagship Macy’s department store and the pedestrianized part of Broadway that extends to Times Square. And it serves as an epicenter of the retail corridor that now runs from 5th Avenue to 7th Avenue. Some may remember the song, “Give My Regards to Broadway,” from the George M. Cohan musical Little Johnny Jones with the iconic line, “Remember me to Herald Square. ” But written in 1904, “Give My Regards to Broadway” references a very different Herald Square than the one we’re familiar with today.

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Present day Macy’s on 34 st covered in billboards Manhattan NYC Vintage NYC photography Untapped cities Sabrina romanoImage via Flickr by Phil Davis

The big, red billboard next to Macy’s in Herald Square is a familiar site for most New Yorkers. It is so familiar that New Yorkers probably don’t notice that the billboard is actually a separate building not connected to Macy’s. Macy’s has never even owned that building which puts a notch in the corner of the department store. Today, we’ve pulled up vintage photographs from the Library of Congress that show evolution of that corner building and its gradual concealment, the result of an intense business rivalry and real-estate battle.

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