School of Visual Arts student Randy Gregory has been posting improvement ideas for the NYC subway almost daily on his Tumblr. New York Magazine reported on the more infrastructure-related suggestions, like a stair mesh to collect water in the stations, antimicrobial benches, indications of how cramped individual subway cars are, bike racks and safe inter-car passages. But as a branding major Gregory covered a range of topics, including suggestions about passenger behavior, fun ways to engage with riders and to improve the underground experience.
Here’s a roundup of some of his great ideas in the branding and user experience area:
Michelle is the founder of Untapped New York and the author of The Art Spy (HarperOne, forthcoming) Secret Brooklyn, Secret New York Hidden Bars & Restaurants, and Broadway. michelleyoungwriter.com
