Sustainability, women entrepreneurship & fashion – these three words are very appealing to me. When I heard of the SF Sustainable Fashion Show at the Candystore Collective, I wanted to do more than just attend the event – I grabbed my camera and expressed my support by producing a video.

Silvia Scandar, Kristin and Shannon are three greatly engaging women, smart and funny. Together with her sister Sabrina, Silvia founded Sew Love, an “online community for collaborative creation”, a platform for crowd-sourcing design which recently launched an upcycled design contest. Shannon and Kristin are the founders behind {r}evolution apparel, a sustainable and versatile clothing line for women, with the goal of sparking conversation about fashion and consumption.

Sustainability is not only about making products and services more eco-friendly, but also about our everyday consumer habits. Everyone can contribute to this social change by spreading the word on sustainable initiatives and events. Although women entrepreneurship is a growing trend, women receive only 5 percent of equity capital each year despite owning 30 percent of businesses (Drew Guarini, The Huffington Post). Lacking funds, these companies need support to take off, and giving them visibility and raising awareness on the web is part of it.

As for fashion – I’m French, and I’m a woman. I love fashion, that’s a given, if not cliché. Shooting this video at the SF Sustainable Fashion Show was a great opportunity to support causes I believe in paired with the sweetness and fun of a fashion event.

Read the full article on Sew Love.

Get in touch with the author @C_Demerliac.