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Image via Target's blog, A Bull's Eye View.

We have already had a duct tape store pop up in New York City—so maybe we shouldn’t be too surprised with the life-size dollhouse that has sprung up in Vanderbilt Hall at Grand Central Terminal.

The seven-room dollhouse, complete with interior decor and furniture, is a marketing ploy by Target to promote the launch of their “Threshold” line of home products. Open for just two days (it closes today at 6.30 pm), this dollhouse is free to visit, and provides an impressive way to check out Target’s products in a true-to-home setting—albeit a home that is located within Grand Central Terminal.

Following up on a report published in Gothamist yesterday, we went out to check out this two-story dollhouse in Grand Central Terminal and well, let’s just say that you got to see it to believe it! Sprawling over 1,600 square feet of space in Vanderbilt Hall, the installation showcases more than 3,000 home decor products,  all of which can be found and bought at Target.

Besides the dollhouse, the installation also features a patio section on the other side of Vanderbilt Hall. Interested visitors can also partake in five-minute makeover sessions that are conducted in the dollhouse’s bathroom. So make sure you stop by at Grand Central Terminal anytime between 7 am and 6:30 pm today, and check out this fantastical dollhouse–while it’s still standing!

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Lead image via Target’s blog, A Bull’s Eye View.

Read our series on the Secrets of Grand Central.

Follow Aby on Twitter: @thisisaby

 Grand Central Terminal, interior design, manhattan, pop-up, target

4 Responses
  1. maggy krahe Reply

    Can you publish the paint colors/manufacturers that were used in the rooms? This is awesome!

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