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100 Improvements to the Subway-Randy Gregory Design-SVA-Branding-NYC MTA-Tunnel Lighting

School of Visual Arts student Randy Gregory has been posting improvement ideas for the NYC subway almost daily on his Tumblr. New York Magazine reported on the more infrastructure-related suggestions, like a stair mesh to collect water in the stations, antimicrobial benches, indications of how cramped individual subway cars are, bike racks and safe inter-car passages. But as a branding major Gregory covered a range of topics, including suggestions about passenger behavior, fun ways to engage with riders and to improve the underground experience.

Here’s a roundup of some of his great ideas in the branding and user experience area:

Station Colors According to their Subway Lines

100 Improvements to the Subway-Randy Gregory Design-SVA-Branding-NYC MTA-Station Colors

Histories of the Subway

100 Improvements to the Subway-Randy Gregory Design-SVA-Branding-NYC MTA-Histories of the Subway

Exercise Call to Action

Seems like Gregory predicted Mayor Bloomberg’s latest bill to make stairs hip and healthy.

100 Improvements to the Subway-Randy Gregory Design-SVA-Branding-NYC MTA-Exercise

Movie Screens

100 Improvements to the Subway-Randy Gregory Design-SVA-Branding-NYC MTA-Movie Screen

Neighborhood Guides

100 Improvements to the Subway-Randy Gregory Design-SVA-Branding-NYC MTA-Neighborhood Guides

Events in Subway Cars
100 Improvements to the Subway-Randy Gregory Design-SVA-Branding-NYC MTA-Showtime CarsVanishing Ads

100 Improvements to the Subway-Randy Gregory Design-SVA-Branding-NYC MTA-Vanishing Ads

Clearer Maps
100 Improvements to the Subway-Randy Gregory Design-SVA-Branding-NYC MTA-Vignelli Maps

 Take the Bus

Okay, this wasn’t a subway suggestion but we’re a huge fan of buses.

100 Improvements to the Subway-Randy Gregory Design-SVA-Branding-NYC MTA-Take the Bus

See more at 100 Improvements to the New York City Subway.

 MTA, subway

3 Responses
  1. All interiors of subway cars to have an accurate digital clock.
    It’s very frustrating to be unaware of the time when you’re stuck.
    Relying on cellphones isn’t the answer, especially when many people have them in their pockets, bags, coats, etc. and when you’re cheek-to-cheek, it’s not that easy or quick to take it out.

  2. Utilize the walls to showcase a FlipBook concept.
    As the train is moving, the still images seemingly move.
    The faster the train travels in the station, the faster the “movie”

  3. I would like to see the exterior of Subway Cars to represent the color of the line they travel.
    The Stainless Steel is good, and easy to clean – but boring and can be used to convey information.
    The current Stainless Steel can be shown in a Metallic Color of the line it is traveling.
    Not a flat color, rather Stainless Steel colorized to maintain the shiny, easy-to-clean cars while at the same time conveying information and uniqueness.

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