3. Heatonist Hot Sauce Store (121 Wythe Avenue, Brooklyn)

Heatonist-Untapped Cities-Williamsburg-Brooklyn-NYC

Who doesn’t love hot suace? Heatonist in Williamsburg is devoted completely to selling hot sauce, with options coming from all over the country as well as those made locally here in New York City. The shop has a large backyard space for events which has a fire pit for BBQs. Owner Noah Chaimberg hopes to help locals and local businesses diversify their knowledge of hot sauce offerings, which we think is a noble a goal as any.