What happens when a team of urban entrepreneurs partners with several bars in the Lower East Side? They come up with a new way to engage small businesses and residents to support the construction of New York’s first underground park known as the Lowline. If you order an “Absolut Lowline” cocktail from any of the participating bars, one dollar goes toward building the Lowline park under Delancey Street in the Lower East Side.
Following a preview exhibit held last year at the Essex Street Warehouse, the project founders, Dan Barasch and James Ramsey have been focused on building community support and gaining access to the site–the former Williamsburg Trolley Terminal built in 1903. The MTA abandoned the station when trolleys were taken off the streets in 1948, but the agency still owns the site. Earlier this year, the Lowline announced that nine elected officials backed the park.
Here are the bars selling the Absolut Lowline cocktail (more locations coming soon):
2nd Floor on Clinton
ABSOLUT VODKA, velvet falernum, beet juice, verjus, lemon juice, gum arabic, aromatic & decanter bitters
ABSOLUT VODKA, fresh squeezed grapefruit juice, muddled basil, simple syrup
Hotel on Rivington
ABSOLUT Mandarin, grapefruit juice, lemon juice, simple syrup, sriracha, triple sec
Stay updated and see which bars are currently participating.