5. Wanamaker’s Hydrogen Balloon Stunt

Wanamaker-Hydrogen Balloon-NYCImage via Library of Congress featured in Broadway

In 1911, Wanamaker’s launched a hydrogen balloon off the roof of the Annex building aimed for the store’s flagship location in Philadelphia. Though it ended up going north instead, crash landing in Nyack, New York, the balloon stunt still gave the store the publicity it wanted from the spectacle.

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