3. 700 Steiner Street
There are eight buildings along Steiner Street between Hayes Street and Grove Street; seven of them, numbers 710-722, comprise Postcard Row and the eighth is a 6-story apartment building at 700 Steiner Street. While Postcard Row gets all the attention, photographers usually exclude 700 Steiner Street. (Some purists do not consider 722 Steiner Street as part of Postcard Row due to its different architectural style, but unlike 700 Steiner Street it is often included in the group photos.)
But, 700 Steiner Street is worthy of appreciation. Built in 1927, about 30 years after Postcard Row, it typifies the simpler, yet elegant architectural styles that became prevalent in the early twentieth century as a counterpoint to the more elaborate Victorian era architecture styles.