9. The Times Building on Rue de Rennes
Also on the Left Bank is Rue de Rennes, onto which the old New York Times Building is placed. The original Times Building, built in 1903, is now home to the New Year’s Eve Ball. Now One Times Square, it’s also one of the most profitable yet most empty buildings in Midtown, covered in billboard advertisements. The building went through a marble recladding in the 1960s and is unrecognizable compared to the photograph above.
Check out evolution of Times Square in vintage photographs from 1898 to today.