5. Two Holdout Buildings Almost Stopped the Building of Rockefeller Center


A Magnolia Bakery currently occupies the former Hurley’s, a bar and saloon that opened in the 1890s and later became a famed watering hole for the media industry, ironically based largely in Rockefeller Center. The saloon had also operated successfully through Prohibition where the ground level flower shop led to the more popular speakeasy below. The three Hurley brothers were hardly fazed by Rockefeller, asking for an absurdly high sum to underscore their refusal to leave. As one Hurley said “I’ve seen sonofabitchin’ Rockefellers come and sonofabitchin’ Rockefellers go and no sonofabitchin’ Rockefeller’s gonna tear down my bar.” Less theatrical but equally firm in his refusal to leave, John Maxwell simply refused to negotiate at all, whether in seriousness or not. Forced to build above and around the two townhouses, the 70-story 30 Rockefeller Plaza remains sandwiched between two three-and-four story structures.