7. Hammerstein’s didn’t live up to its name
Oscar Hammerstein I is credited with establishing Times Square as the preeminent theater district and Oscar Hammerstein II was one of the all-time great librettists of Broadway.
Hammerstein’s theater, however, had a run of mostly flops and by 1931 Arthur Hammerstein was bankrupt and control of the venue passed to others who changed the name to Manhattan Theater. It would go through several more name changes before CBS changed it to Ed Sullivan Theater in 1967.