2. ISCP Presents Martine Gutierrez: JEANS in the Garment District
The International Studio and Curatorial Program (ISCP) unveiled Martine Gutierrez: JEANS as an offsite project located at the Southeast corner of 9th Avenue and 37th Street. The 10-foot high by 22-foot wide advertising billboard is an image of the artist posing as a model, and wearing a fictitious brand of denim jeans. The artist, Martine Gutierrez, acts as a subject in her work in an attempt to investigate personal and collective identity, through the guise of makeup, costume and pose. A dedication event will be held on December 13th from 11 am-12 pm.
The billboard will be on view from December 5, 2016 through January 1, 2017 and located at 9th Avenue and 37th Street, adjacent to the Lincoln Tunnel, a block away from the Jordan Baker-Caldwell installation, Ascension.