14. The Strand uses yellow tags to promote underdog titles that merit more readership

As you browse among books at the Strand, you’ll notice that some have yellow tags near their price stickers, indicating those books are cheaper. This is how the Strand encourages people to buy lesser-known books that don’t quite catch the attention of major literary critics. While determining the bestsellers is out of the Strand’s hands, the staff still does what they can to promote deserving books.