3. The Bass family still runs the Strand today
Ben Bass’ son, Fred, began learning the business at the age of 13. Like his father, Fred was a bibliophile and immediately developed an affinity for the book trade. After completing an Armed Forces tour of duty, he returned to New York City to work alongside his father. It was Fred who took the initiative to move the Strand to Broadway in 1957, spending most of his time at the buying desk building relationships with customers.
Next in line was Fred’s daughter Nancy, who started working at the Strand at the age of 25. She now co-runs the store with her father. Her young, modern perspective has brought volumes to the Strand’s business strategy. During her time working at the Strand, Nancy has kept up with the times by spearheading important Strand initiatives, such as the famous Strand tote bag and other merchandise.
Looking ahead, the Strand’s website says, “The jury’s still out on whether one, two or all three of Nancy’s kids will be next in line to join the Strand team.”