9. I Love New York MetroCards
On October 29, 2013, one year after Hurricane Sandy struck New York City, the MTA released 300,000 commemorative MetroCards displaying the classic “I Love NY” logo.
Following the hurricane, the logo experienced a resurgence in popularity, according to Time Out New York. Six versions of the cards were offered: each honoring a different part of the city that was hit hard by the storm. The series was meant to celebrate the resiliency of New York, and included the quote “This is your passport to see the comeback.”
Read more about the history of the logo here.