3. Licensed Products Brought in Over $1 Million
1939 World’s Fair. Photo from New York Public Library’s World’s Fair 1939 and 1940 Incorporated Records Archive.1939 World’s Fair.
The striking design of Trylon and Perisphere made them easily recognizable and popular icons of the fair. Their image was licensed for use on an estimated 25,000 products. In 1939, licensing such as this was a relatively new concept, but it still it earned the fair $1 million in the first season alone.