There is nowhere quite like New York City during the holiday season. Though it ushers in a swell of tourists and crowds, it also brings magical holiday traditions like the Rockefeller Center Christmas Tree, holiday markets brimming with charming handmade goods, and magnificent window displays. Every year the city’s biggest stores, Macy’s, Bergdorf Goodman, Tiffany & Co., Saks Fifth Avenue and more, pull out all the stops to create spectacular storefront displays. Designers, artists, and craftsmen work for months to make every detail of the intricate displays perfect. This year, stores pulled inspiration from a variety of sources like classic Christmas stories, nature, and new movies. Check out 9 window displays to see this holiday season in New York City:
1. Macy’s Herald Square
As per tradition, the windows at Macy’s Herald Square tell the classic story of Virginia and her letter to the NY Sun, but some windows also feature a new story and character, Sunny the Snowpal. Six of Macy’s windows will follow the adventures of the astronaut Sunny as she travels with her friends, through space, to save Christmas. Sunny’s adventure starts on Earth and then takes to the stars as she tries to catch up to Santa’s magic sleigh and helps him out get back to delivering presents when his sleigh hits a snag. The Believe in the Wonder of Giving display even features an interactive video game where spectators can steer Sunny through space. Macy’s was the first department store to feature Christmas window displays and has been continuing the tradition since 1874. The first animated windows appeared in 1899.