Photo by Noel Calingasan @nyclovesnyc

In honor of Pride month, the new full height digital billboards on One Times Square have been showing the Pride Flag since yesterday. These stunning photos were taken by Noel Calingasan who runs the Instagram account @nyclovesnyc. This is not the first time that One Times Square has dedicated advertising space to a greater cause. On May 31st, the billboards were taken over by a video of two giant humpback whales doing a “Whale Ballet” which was a celebration of the return of whales to the New York City coastline and the beauty of the seas. One Times Square is owned by Jamestown L.P. and the billboards are run by the advertising firm New Tradition.

Photo by Noel Calingasan @nyclovesnyc

We are checking with the developer whether the Pride flag will return again later this month as well, stay tuned!

Next, check out 22 art installations not to miss in NYC this month.

 NYC Pride, One Times Square, times square

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