4. Macy’s “Believe in the Wonder”

The Macy’s Herald Square windows this year are themed “Believe in the Wonder” and designed by Macy’s National Director of Window Presentation Roya Sullivan. Six windows take the visitor on a journey with “Santa Girl” as she takes in the spirit of the holidays. Sullivan has used a wide range of materials including LED Lights, lacquer, 3D printed objects and chrome parts, and visitors can look in and touch some of the decorations, including the nose of Willow the dog!

Macy’s was the first department store to feature Christmas window displays and has been continuing the tradition since 1874. The first animated windows appeared in 1899.