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Project Assemble, A Secret Guerrilla Choose Your Own Adventure Will Take Place This Month in NYC

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If you like events such as the MP3 Project and other guerrilla events, definitely check out Project Assemble, a secret choose-your-own-adventure performance/art show that transforms the mundane spaces of a well-known store in New York City into a series of worlds, fantasies and meditations. Project Assemble is conceived and directed by Talya Chalef who previously directed Port City NYC, a performance piece looking at historical Dutch trade routes and is part of the Exponential Festival. The event will take place over the course of three weekends in January, starting January 16th in a yet-to-be-disclosed location in New York City.

Project Assemble in NYC

Photo courtesy Project Assemble

Participants will be notified of the meeting location only the night before, and participants are prompted on arrival to navigate and interact with the store through a series of choices and tasks. The resulting experience is part immersive theatre, part audio tour and an entirely unique experience for each person. If you are an Untapped New York Insider, there will be a limited number of tickets available to members for free, bookable now.

Project Assemble in NYC

Photo courtesy Project Assemble

Project Assemble is also produced by Christopher Ross-Ewart (sound design), Jess Kaufman (theatre-maker/writer), David Blackman (app developer/theatre-maker/writer), and Johanna Kasimow (contributing theatre-maker).

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