8. Holiday Window Displays

Bloomingdale's 2020 department store holiday windows

The department store windows along Fifth Avenue at iconic New York City shops like Bloomingdale’s, Bergdorf Goodman, and Saks Fifth Avenue are bursting with holiday cheer. This year’s holiday window displays are colorful, sparkly, and bright. More than ever, the designs aim to bring share messages of hope, gratitude, and togetherness.

At Bloomingdale’s you’ll see a giant smiley disco ball created by local New York artist Allison Eden. You can even smell the scenes! Scents like peppermint, pine and evergreen are piped into the street to create a multi-sensory experience. At Bergdorf Goodman, each window highlights a core value of goodness, traits that have helped get us through the difficult year. The annual Macy’s window display is a tribute to frontline workers. See all of the 2020 window displays here!