5. Logan Roy’s Fifth Avenue Townhouse

Photo: Peter Kramer/HBO

Logan Roy and his third wife Marcia “Marcy” Roy live in a sprawling Fifth Avenue townhouse. The lobby of the townhouse is filmed in the American Irish Historical Society at 991 Fifth Avenue located across from the Metropolitan Museum of Art.

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The upper floors of the townhouse are created on a soundstage at Silvercup Studios in Long Island City. Production designer Stephen Carter tells Architectural Digest that he was inspired by the homes of Edgar Bronfman and Charles Bronfman, who had townhouses on the same section of Fifth Avenue as Logan Roy’s is. There is a real vintage elevator in the American Irish Historical Society, so the set recreates this interior experience.

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Lobby of the American Irish Historical Society

The upper floors of the American Irish Historical Society do not appear in the show but are quite stunning. According to Christopher Cahill, a poet and the director of the AIHS, the main floors of the townhouse are one of the “least altered interiors,” still extant from a 1911 renovation by the architect Ogden Codman, Jr. known for co-authoring Edith Wharton’s first book, The Decoration of Houses. In 2020, it was announced that the American Irish Historical Society would be putting the townhouse on sale for a record $52 million.