Veselka, whose name translates to “rainbow,” is one of the best-known Ukrainian places in New York City, located in the East Village. Veselka has been serving traditional Ukrainian food since 1954, later expanding in 1966 on East Ninth Street. Veselka transitioned to 24 hours, 7 days a week service in 1990, expanding into its current space in 1996, nearly doubling in size. Veselka now has an East Village location and one in Essex Market with a smaller menu.
Veselka is known for its homemade varenyky, or Ukrainian pierogis, which come in varieties such as meat, potato, cheese, arugula & goat cheese, sauerkraut & mushroom, and potato & mushroom. Diners flock from all over the country to try Ola’s veal goulash, chicken paprikash, stuffed cabbage, and the mixed Ukrainian grill with three types of pork sausage. As of this week, 100% of proceeds from borscht sales will go toward the Razom For Ukraine organization, and the restaurant is taking both monetary and non-monetary donations for Ukraine relief funds. The Bronx Brewery has partnered with Veselka in brewing a beer to benefit Ukraine.