Bowery Bay Shops interactive murals

The Bowery Bay Shops at the Terminal B Headhouse is a partnership with Marshall Retail Group featuring 24 retail concepts that reflect aspects of New York City’s history and culture. The shops feature brands such as the Strand Bookstore, Magnolia Bakery, Kate Spade New York, and Brooklyn Roasting Company. In collaboration with Patten Studio, three digital art experiences were constructed in 2021 to make travelers part of New York’s cityscapes.

Using an interactive LED media wall, the interactive murals allow guests to create selfies in the style of 5Pointz graffiti artists including Meres One, Djalouz & Doudoustyleart, Monsieur Plume, Jimmy C, and Dustin Spagnola. One of the screens consists of 215 LED strips that capture the movement of travelers through a complex camera network. The strips then convert the data into silhouettes that appear as part of larger New York City scenes. At the Strand, shoppers can interact with comic vignettes and books on the shelves, pulling shoppers into Central Park, Harlem, and the Fashion District, among others.