10. Still Life at Grand Central Madison

Still Life at Grand Central Madison, a new public art installation
Paul Pfeiffer, detail from Still Life, presented by the Metropolitan Transportation Authority Arts & Design, © 2022 Paul
Pfeiffer, curated by the International Center of Photography, New York, NY December 2022 – May 2023. Courtesy of Anna Selle.

In partnership with MTA Arts & Design, the International Center of Photography (ICP) will present Still Life by Paul Pfeiffer in the cultural corridor of Grand Central Madison, a new 700,000 square-foot Long Island Railroad terminal below Grand Central set to open in December 2022. Still Life pays homage to New York street performer “Da Gold Man” who has appeared as a gold living statue standing motionless on a milk crate in Times Square for more than 17 years. 

The new public art piece features 10 large-scale photographs of Da Gold Man, measuring 75 inches tall and 100 inches wide. The photographs are printed on backlit film and displayed in five custom-made double-sided light boxes. Removing Da Gold Man from his regular environment in Times Square, Still Life challenges its viewers to consider the language of advertising present in Midtown Manhattan and the everyday movements of New Yorkers moving through the city’s public transportation system. Still Life is the first in a rotating public art exhibit that will be featured in the new Grand Central Madison.