4. Elsworth Building, 777 Tenth Avenue

A puzzling ghost sign on a building in Hell's Kitchen reads "ELSW." It is on the Elsworth Building, which was cut in half for new construction.
Elsworth Building, 777 Tenth Avenue

On first look, the ELSW engraving along the roofline of a Hell’s Kitchen building appears to be an abbreviation of some kind. It’s not. ELSW is what’s left on the facade of what was the Elsworth Building. In 2008 the Elsworth building was cut in half to clear room for the construction of the Avalon Clinton apartments.