Daily What?! L’Oreal Vending Machine Sells Makeup in the NYC Subway

We’ve seen quite a few quirky vending machines, like the Gold ATM on 57th Street, the Kate Spade touchscreen pop-up shop and the baguette ATM in Paris, but this is the first time we’ve seen an automatic makeup distributor in New York City. Called the “L’Oréal Paris Intelligent Color Experience,” the machine asks you to stand still as it detects the colors in your outfit and then recommends products to match, which you can buy on the spot. The machine sells eye shadow, mascara, nail polish, lipstick and gloss in a wide variety of shades. Products start at $5.99.

For now, the only L’Oreal makeup distributor is located in the Bryant Park/5th Avenue subway stop on the B/D/F/M/7 lines. It will remain there until January, when the MTA will decide whether to bring the automatic distributors to other stations.

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