Advertisement

Daily What?! NYC Department of Transportation Presents Curbside Haiku

Become a paid member to listen to this article
Curbside Haiku

One of our readers spotted this innovative safety initiative last week. The New York City Department of Transportation, in conjunction with Safe Streets Fund, has been running Curbside Haiku since late 2011. Curbside Haiku presents twelve “bright, eye-catching designs by artist John Morse that mimic the style of traditional street safety signs, ” accompanied by a haiku. One hundred forty-four of these signs were “placed near eye level in high-crash locations near cultural institutions and schools,” in order to promote rode safety.  This isn’t the DOT’s first attempt to create interactive and fun public service advertisements. There’s the “You the Man” app to prevent drunk driving, while John Morse also worked on this year’s Rorschach anti-drunk driving Blotto campaign as well.

The Curbside Haiku we recently caught sight of depicted a body split into multiple pieces with the words, “Oncoming cars rush. Each a 3 ton bullet. And you, flesh and bone.” Some of the signs include QR codes as well, that lead to safety messages when scanned. Here’s an overview of the various signs:

curbside haiku

Check out The Complete Curbside Haiku and Curbside Haiku: Location Guide.

Have a quirky find you want us to publish in the Daily What?!? Contact us at info@untappedcities.com or submit to us on Twitter with the hashtag #DailyWhat.

Advertisement

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Untapped New York.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.