Project Assemble, A Secret Guerrilla Choose Your Own Adventure

A secret location in NYC

Project Assemble flyerProject Assemble in NYCProject Assemble in NYC

Experience Project Assemble, a secret choose-your-own-adventure performance/art project that transforms the mundane spaces of a well-known store in New York City into a series of worlds, fantasies and meditations. Project Assemble is conceived and directed by Talya Chalef who previously directed Port City NYC. The event will take place over the course of three weekends in January, starting January 16th. Participants will be notified of the meeting location only the night before, and are prompted on arrival to navigate and interact with the store through a series of choices and tasks. The resulting experience is part immersive theatre, part audio tour and an entirely unique experience for each person. Booking for this experience will be a little different than usual. The booking link will lead you to a Google Form where you can select your top four date and time slots. We will do our best to accommodate, but cannot guarantee you will get your first choice. Limited spots are available for each time slot. You will then be issued a booking confirmation from Brown Paper Tickets. A follow-up email will be sent with meeting locations the day before the experience from Project Assemble.


If you are already an Untapped New York Insider, log in to your account, and sign up for this tour on this page when registration opens on 12/23 at 12 PM EST.

If you are not an Untapped New York Insider yet, join today and register for this tour on this page when tickets go live on 12/23 at 12 PM EST.

If you don't see a "Book Now" button on this page, it means you are not logged in as an Untapped New York Insider and/or registration has not opened yet.

Tickets are limited to one per member, unless the member is an Explorer level member and can bring a guest. Tickets are non-transferable and your membership must be active when the tour takes place. Each booking will be verified to ensure each guest is a member. 

Please be courteous of your fellow Insiders – if you are no longer able to make a tour but have ticket(s), let us know at [email protected] so we can release those spots to other members. We hope you are as excited as we are about this experience and hope you can join us!

See our full list of Untapped New York Insiders member events  and our upcoming public tours.

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  • Time: Thursday, January 16th to Sunday, January 19th, various times
  • Meeting Location: Will be sent by email the night before the event by Project Assemble
  • Capacity: 15 guests.
  • Experience Project Assemble, a secret choose-your-own-adventure performance/art project