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SuperReal an Immersive Digital Art Show Inside the Cunard Building is Back

A rainbow colored image is projected onto the interior of the Cunard Building
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SuperReal, an immersive digital art show, dazzled audiences over the summer with mind-bending visuals projected on the interior of the landmarked Cunard Building. Now, the imaginative team at Moment Factory is teaming up with Cipriani to bring back the stunning interactive show with a new nighttime twist. Once again, starting on December 15th, the 12,000 square foot Great Hall of the Cunard Building will be transformed.

The Great Hall was once the ticketing lobby for the Cunard cruise line. The walls and 30-foot vaulted ceiling are adorned with nautical ornamentation from painted maps to sculpted sea creatures. In order to transform the space, these architectural features have been digitally scanned and projection-mapped in 360°. Half of the 12,000 square feet space features mirrored flooring that reflects vaulted ceiling above to completely envelope guests in the experience.

Digital images of colorful flowers are projected onto the walls of the Cunard Building in the immersive show SuperRealImage Courtesy of Moment Factory

Fish digitally projected inside the Cunard Building for the immersive show SuperReal

Image Courtesy of Moment Factory

The show “blurs the lines between the physical and the digital, illusion and reality,” combining the historic architectural features with new layers of technology. This time around, SuperReal is enhancing the show with a new nighttime experience. During the day, children of all ages can witness the space transform from a vast, imposing structure to a playful and interactive feast for the senses. And for the first time at night, the new SuperReal Classic ticket will feature a full world of experiences including hors d’oeuvres and a bellini courtesy of Cipriani’s.

Purple images projected onto the Cunard Building in the immersive show SuperRealImage Courtesy of Moment Factory

SuperReal will be on display from December 15th, 2019 through January 9th, 2020. Showtimes run from 10AM until 8PM each day. The SuperReal Classic experience is available on December 20th, 21st, 27th, and 28th. You can purchase tickets here! If you are an Untapped New York Insider, you can get free general admission tickets to the show on Monday, December 16th or Saturday December 21st! Not an Insider yet? Become a member today to gain access to free behind-the-scenes tours and special events all year long. Learn more and book your Insider ticket here!

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Next, check out A Look Inside the Opulent Cunard Building in NYC and 10 Buildings Connected with NYC’s Maritime Past

Header photo courtesy of Moment Factory
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