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Ring in the Holiday Season with an ASMR Experience in NYC

Get a happy tingly feeling at the latest show from ARTECHOUSE in the basement of Chelsea Market!

Two people stand in a room with walls covered in digital projections of holiday items like cupcakes and snowmen
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The holiday season can be overwhelming! From the crowded streets to the never-ending shopping lists, there is as much stress around the holidays as there is joy. ARTECHOUSE wants to focus on the joy and bring that warm fuzzy holiday feeling to the next level. At the immersive digital art space's new holiday show, Tingle Bells: An ASMR-Inspired Holiday Special, guests are invited to seek respite from over-stimulation and immerse themselves in soothing whispers, delicate sounds, and entrancing visuals meant to trigger an ASMR response.

Free Admission: Tingle Bells ASMR Experience at ARTECHOUSE

Open to members at the Insider tier or higher

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Untapped New York members at the Insider tier or higher can experience this show for free on select nights!

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ASMR stands for Autonomous Sensory Meridian Response. It refers to the pleasurable tingling feeling that usually starts on your scalp and radiates down your spine. Certain sounds or visual stimuli can trigger the feeling. Preliminary studies have shown that the sensation can have a calming effect, even causing physicological effects such as lowering your heart rate.

In Tingle Bells, the ASMR effect is induced by warm and nostalgic holiday visuals along with soft sounds. The main show is divided into three distinct scene blocks featuring festive imagery such as unraveling gift wrap or a cozy living room set with a puppy sleeping soundly in a Santa hat.

A person stands Two people stand in a room with walls covered in digital projections of holiday warpping paper
Photo Courtesy of ARTECHOUSE

The show is projected using state-of-the-art technology that transforms the walls of Chelsea Market's former basement boiler room into an innovative digital art gallery. In addition to the main show, there are a series of interactive installations throughout the space that further explore the ASMR theme.

“When thinking about our holiday show this year, we kept going back to the fact that in 2024, society is in a uniquely heightened state of anxiety, fueled by multiple intersecting factors,” said Sandro Kereselidze, Founder and CCO of ARTECHOUSE. “Our goal is to redefine holiday warmth through ASMR, offering a restorative, personal interaction within a communal space that resonates with the emotional needs of our guests during this charged time. Think of ARTECHOUSE as your ultimate holiday retreat.”

A person stands Two people sits in a room with walls covered in digital projections of a room filled with toys and holiday decorations
Photo Courtesy of ARTECHOUSE

If you still need a little something extra to take the edge off your holiday stress, you can grab a drink at the XR Bar where extended reality fuses art with mixology. The holiday menu includes specialty cocktails like the Champagne Sparkle (a sparkling blend of champagne and apple cider, crowned with a light cloud of cotton candy) and Winter Caramel Sleigh (spiced rum and warm apple cider, swirled with rich caramel and a hint of sea salt, topped with fluffy whipped cream and caramel chunks). Mocktail options are available as well.

A person stands Two people stand in a room with walls covered in digital projections of computer windows
Photo Courtesy of Artechouse

Holiday Happy Hour deals are available from November 25 through December 19th, Mondays through Thursdays only, from 3 pm until 6 pm. During Holiday Happy Hours, you can save $10 off your first drink and $5 off every drink after!

Three cocktails sit on a bar
Photo Courtesy of ARTECHOUSE

Tingle Bells opens on Thursday, November 21, and will play through January 5, 2025. Be one of the first to experience this show by attending preview weekend between November 22 and 24th and you can get 50% off tickets! Residents of New York, New Jersey, and Connecticut can save 20% by showing a valid ID, Mondays through Thursdays.

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