HSBC BankCab gives free rides in vintage style

Looks like the HSBC BankCab is back with a new spin. I saw it drive by Lincoln Center yesterday and couldn’t believe there wasn’t more online about it. The vintage HSBC BankCab is free for HSBC customers, runs on compressed natural gas, has its on Twitter account @HSBCBankCab, and has a driver who comes replete with fun New York City facts.

According to the HSBC website, seasoned Bronx-born driver Johnnie Morello “can be recognized wearing a red sportcoat and driving the well-known red and white, HSBC branded, vintage New York checkered cab. Johnnie loves to learn about his passengers and surprises them with his knowledge of all that New York City and HSBC has to offer.”  There’s room for four, including fold down seats. Signs inside say no fares, no tipping. How’s that for a change?

Amazingly, the HSBC BankCab has been around for eight years. According to Drew Neisser, CEO of social media marketing firm, Renegade, “The reason the HSBC BankCab is still on the road after [eight] years is that the value exchange is extraordinary. First, people love to see an old Checker driving around the streets. Second, when they get in the BankCab, it is a refreshing experience complete with a truly knowledgeable cabbie. Third, HSBC customers get a free ride when engenders brand love. We recently renovated the HSBC BankCab, enabling it to run on compressed natural gas, thus making it a more “green” experience. As street programs go, this is about as good as it gets.”

I was about to flag the cab when someone asked me where 7th Avenue was. The light turned green as I answered and the taxi was on its way. The price to pay for being a good samaritan…There’s only one in the city so keep you eyes peeled!