MAGENTAVERSE at Artechouse

Photos courtesy of ARTECHOUSE

MAGENTAVERSE at ARTECHOUSE welcomes visitors to fully submerge themselves in PANTONE 18-1750 Viva Magenta to bring the Color of the Year to life.
  • Three dates available: Tuesday, February 21st, Thursday February 23rd and Tuesday, February & 28th at 6 PM (10 spots available for each date)
  • MAGENTAVERSE centers on the 22-minute cinematic audiovisual exploration of the character and depth of Viva Magenta
  • The exhibit draws inspiration and materials from nature, NASA, and the James Webb Space Telescope footage of outer space, immersing visitors into sounds and feelings of Viva Magenta.

About this Event:

MAGENTAVERSE centers on the 22-minute cinematic audiovisual exploration of the character and depth of Viva Magenta within the Immersion Gallery. The experience is powered by a unique blend of bespoke technologies, including an 18-channel floor-to-wall panoramic (270°) projection and a 30.1-channel spatialized audio system allowing for total metaverse-like immersion. Sampling from disparate sources, both technical and natural, the experience crafts together new expressions through the tension and revelation of opposites spread across multiple distinct chapters.

“As Pantone’s Color of the Year is a harbinger for trends across the global art, fashion, and design communities, it was only fitting that MAGENTAVERSE’s next home be here in New York City, itself an international trendsetter,” said Sandro Kereselidze, ARTECHOUSE’s Co-Founder and Chief Creative Officer. “Through the intersection of art, science, and cutting-edge technology, we wanted to offer visitors a multi-sensory experience that embodies and celebrates the striking and expressive nature of Viva Magenta.”



ARTECHOUSE is the nation’s first innovative art destination dedicated to the intersection of art, science and technology. From immersive art spaces to an extended reality (XR) mobile app, ARTECHOUSE is where curiosity-seekers of all ages go to experience creative innovation without limits. Founded in 2015, ARTECHOUSE has become the premier destination, both online and offline, for genre-pushing, technology-driven art.

Utilizing the largest seamless megapixel count projections of any cultural institution and integrating Hyperreal Sound technology, ARTECHOUSE NYC offers visitors and artists alike the most technologically advanced art platform in the world. Taking over the never-previously-occupied boiler room space beneath the iconic Chelsea Market, ARTECHOUSE NYC is one of the most unique art destinations and things to do in New York City.

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