Ride Down a Giant OREO Slide in Herald Square Today!

How much “stuf” do you like in your OREOs? You can cast your vote for the perfect OREO cookie-to-creme ratio by zooming down a giant slide in Herald Square today. The slide is part of the cookie brand’s What’s Your Stuf? campaign which is travelling the country to find out how much “stuf” Americans like in their OREOs. Riders will choose one of five lanes to slide down, each representing a different level of “stuf,” from OREO Thins to the OREO Most Stuf.

The original OREO cookie was invented right here in New York City and since then has evolved into many variations. Anyone who visits the Herald Square pop-up and cast their vote will receive a free sample of OREO’s newest flavor, Caramel Coconut OREO Thins. The most fun way to vote is to ride the slide, but you can also vote by digitally dunking an OREO into a glass of milk. If you can’t make it to the pop-up site, you can cast your vote for your favorite level of “stuf” online through March 15. Everyone who votes has a chance to win $100,000 and other prizes.

The slide will only be up until 4:00pm today. After New York City, the OREO What’s Your Stuf Slide will travel to Atlanta and Los Angeles. At the time of this article’s publication, The Most Stuf is in the lead of the nationwide poll.

Next, check out The Top 10 Secrets of NYC’s Chelsea Market, the spot where the OREO was invented, and discover 12 Surprising Foods That Were Invented in NYC