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It’s amazing how “A Show About Nothing,” can mean so much to New York City. In celebration of the iconic New York City-based comedy series Seinfeld coming to Hulu, the streaming company has reconstructed Jerry’s Upper West Side apartment for a free exhibition titled “Seinfeld: The Apartment.” Starting June 24th and running until Sunday, visitors can actually go to Milk Studios at 451 W. 14th Street in Chelsea, to see, in person, a recreation of the couches, hanging bicycle, and Superman refrigerator magnet that they’ve always seen on TV. This morning, we got a sneak preview to share with you what the experience is like.
Along with the reconstruction, Seinfeld fans can explore the 3,500 sq foot space, to view historic props from the show. Items include the festivus pole from season nine’s “The Strike,” the theater chairs and Pez dispenser from season three’s “The Pez Dispenser,” the script for the series final episode and much more. The exhibition is also interactive. You can burst in the door of the apartment, in the fashion of Jerry’s next door neighbor Cosmo Kramer or have a “sexy” photoshoot, much like Goerge Costanza did in season eight’s “The Package.”
For nine seasons, running exactly 180 episodes, Seinfeld, a comedic sitcom based on the life of show creators Jerry Seinfeld and Larry David’s life in New York City, is still as popular among New Yorkers today as it was 15 years after airing its final episode. While other aspects of ’90s entertainment have not aged well, with people rightfully angry at the surge in 90s nostalgia happening right now, there is something just timeless about Seinfeld. Whether you were a fan from the beginning, or grew up watching reruns of Jerry, George, Kramer and Elaine as they navigated life in New York City. The comedy, and the situations the four found themselves in every week still happens to random people everyday.
Thanks to the show’s unwavering popularity, that has grown thanks to syndication (it even has its own parody twitter account (@SeinfeldToday), Hulu made the smart choice in purchasing the rights to the classic series, paying $160 million dollars (around $875,000 per episode.) to stream every episode of Seinfeld. The service tagline for the show entering the world of online streaming is that fans can watch “Every Moment, Every Episode.” It’s true, however, what the streaming service also accomplishes here with this exhibit, is the opportunity for Seinfeld fans to have a few more moments, these away from their laptops and smart TVs.
The exhibit is “Seinfeld: The Apartment” and will be opening June 24th and runs until Sunday from 10:00am to 7:00pm.
Check out our NYC Film Locations for Seinfeld and our set visit to another show set in NYC, Cinemax’s The Knick.
He just won’t take the pen, trying to give him the pen, he gets upset and then yada yada yada, contact the author on twitter @ChrisLInoa
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