Super Bowl XLVIII is less than two weeks away, and since it’s the first Super Bowl ever hosted in New Jersey, everyone in New York City seems to be getting in on the fever. Some collaborations, particularly in the fashion world, are especially bizarre. Bloomingdale’s, together with the NFL and The Council of Fashion Designers of America is presenting “Fashion Touchdown,” a collection of 48 haute couture football helmets designed by fashion designers and brands. The helmets are also on auction to benefit the NFL Foundation.
The helmets were created by different designers, such as Diane von Fustenberg, Catherine Malandrino, Betsey Johnson, Helmut Lang, John Varvatos, Marchesa, Narciso Rodriguez, Rag & Bone, Steven Alan, and many more. You can see them all on display at the Bloomingdale’s flagship store on 59th Street. You can also step in front of a screen, where one of these unique football helmets will be digitally placed on your head for a very “fashionable” selfie. The display, as well as the online auction for the helmets, will continue until February 4th. So far the leading bid is for the helmet by Stacey Bendet for Alice & Olivia. Scroll down for photos from the installation at Bloomingdale’s:
Designed by Nicole Miller
Designed by Loomstate
Can you imagine Peyton Manning entering Meadowlands Stadium on Super Bowl Sunday wearing any of these “fashionable” helmets?
