The Top 10 Secrets of NYC’s Herald Square

Herald-Building-Herald Square-Vintage Photograph-34th Street-NYCHerald Square has changed a lot over the years. Image via NYPL Digital Collections

We already covered the secrets of New York City intersections like Times Square and Union Square, both of which are filled with interesting structures and history. Herald Square, formed by the merging of Broadway, Sixth Avenue and 34th street, has some fascinating secrets of its own. From abandoned sky bridges to elaborate statues, here are our top ten secrets of Herald Square.

10. Herald Square Was Named After A Newspaper

New York Herald Building-Herald Square-Vintage Photo-NYCThe New York Herald Building in 1895. Image via Library of Congress.

Just as Times Square was named after the New York Times when it moved its headquarters to the Times Square building, Herald Square actually gets it name from the now defunct newspaper, The New York Herald. James Gordon Bennett Sr. started the paper in 1835, and his son, James Gordon Bennett Jr. took it over in 1866. and moved to Herald Square from Newspaper Row in the 1890s.

This was during an era ripe with sensationalism and newspaper competition, and the New York Herald added to this atmosphere with its coverage of scandal and crime and occasional fabrication.

Bennett asked the famous architect Stanford White to design the exquisite New York Herald Building and signed an ambitious 30-year lease for the area on 35th street between Sixth Avenue and Broadway. based the building off Verona’s Venetian Renaissance Palazzo del Consiglio.

Once Bennett’s lease ended in 1921, the New York Times reported that it would be torn down. It was soon demolished in two stages, in 1928 and 1940. The Herald then relocated to 42nd street.

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