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Articles By: seijin jung

Seijin is a rather unusual globalist living in Seoul. He has studied English and management in Seoul and in Los Angeles. Obsession with inspirational music, films, books, and soccer games has motivated him to trot around the globe and to learn English, French, and Japanese. He is currently working as a full-time marketing strategist in Seoul.

It may be fair to say that art actually is all about how we view the world. That art actually is all about looking at the world from a different perspective. And that it’s about  having others empathize with what we see and what we  perceive from  every single moment of our lives. Indeed, artists keep looking for ways to better deliver how they see the fragments of life and what they mean to us. All of them aspiring to deliver those inspirations that  transcend the borders of time and location.


Do-ho Seo’s exhibition at Leeum, the Samsung Museum of Art in Seoul, is one of artists’ finest attempts to see the  world  in a different light  and inspire others via  ingenious perspectives. Entitled ‘Home within Home,’ the Seoul-born artist’s latest exhibition depicts his world with an impressive medium – fabric houses.

Building up houses that are made of fabrics is usually what we would encounter only in children’s imaginary sketches. Yet, at Seo’s exhibition you would easily notice that fabric houses are more than a mere imaginary aspiration to the artist. In fact, fabric houses for Seo are a perfect means to bring his aspirations to reality.

Having lived in cities that are so alien to one another, Seo has constantly elaborated an artistic theme of ‘migration’ that revolves around the homes in distant locations – Seoul, New York, and Berlin. While the theme is piercing through all of his works, some of the homes that have inspired the alien artist are reproduced here in Seoul.


Amazingly, his application of materials is dexterous enough to inspire others. His perception of space is  distinctive enough to wake up  our senses. His representation of space and time even makes us speculate about  the transient nature of life itself.  With these meticulously-done art works, Seo manages to  connect his distant homes in  one single space. With these incredibly-woven fabric houses, we get to connect with his perspectives on the world.

His portrayal of the world on the amazing fabrics  produces an extraordinary ambience inside the massive edifice designed by Rem Koolhaas. Here, even strangers would come and leave with unexpected inspirations from a  dreamy, floating home, within another home.

* Exhibition open until July 3rd, 2012.  For more information on the exhibition, click here.

Seijin is a rather unusual globalist living in Seoul. He is currently working as a full-time marketing strategist in Seoul.  Follow Untapped Cities on  Twitter  and  Facebook! Get in touch with the author  @seijinjung.

Amid a slew of skyscrapers and boxy apartments in Seoul  lies a tiny mountain where any visitor can trace back the history of the city.  A mountain that is so modest that most could have neglected it for decades.  A  mountain named after camelback for its unique shape, where even  a mindless urban wanderer would encounter a stunning view of Seoul. A mountain which now is a beloved pastime destination with marvelous scenic spots.

Here at Naksan, both strangers and locals alike find a perfect getaway from the daily grind in the city that never sleeps.

Historically, Naksan has been a living witness of Korea’s glorious golden time, tragic modern events, and vibrant transformation. In the Josun Dynasty Era, which dates from 1392 to 1897, Naksan had accommodated numerous royal families with a spectacular panorama of the entire city. On top of the scenic beauty,  this camel-shaped mountain had played a pivotal role in security  along with Namsan, Inwangsan, and Bukaksan, serving as one of the four Guardian Mountains.

The Old City Map of Seoul

This fortress wall that used to link the key mountains in the era now stands solemnly on the camelback overlooking the city’s ceaseless metamorphosis. As if it was struggling to fight off the evanescence of life and time.

After going through the haphazard land developments that followed the Japanese invasion and the deadly Korean War, which devastated more than 80% of land in the entire nation, much of the fortress wall was destroyed. Yet, hikers and walkers at Naksan today get to take a glimpse at the refurbished wall as a result of a restoration project by the end of the 20th century.

Today, Naksan itself is turning into an urban park swarming with families and lovers seeking a short excursion with fresh air and spectacular views both day and night. Strangers and locals alike would sit on the fortress wall and halt for a moment staring at breathtaking sunrises and sunsets of the city…

…on the very same camelback mountain which has been through the city’s most dramatic events in history.

Seijin is a rather unusual globalist living in Seoul. He is currently working as a full-time marketing strategist in Seoul.  Follow Untapped Cities on  Twitter  and  Facebook! Get in touch with the author  @seijinjung.

“I could always go to a café  to write and could work all morning over a café  creme while the waiters cleaned and swept out the café  and it gradually grew warmer.” –  Ernest Hemingway, A Moveable Feast

Artists, lovers, and friends are flocking to the cafés  in Seoul, just like young Hemingway once did in Paris. In the past decade, the cafés of  Seoul have become the centerpiece of the city’s modern day culture. But it’s much more than what you’d encounter at a local Starbucks.  In fact, the cafés have become examples of where modernity meets creativity.


Wandering around the city’s trendiest areas, one can readily observe the the new café culture unfold–from conspicuous streets to secluded back alleys of the city.  Most notably, the Hongdae area, which is better-known as one of the most popular nightlife destinations in Seoul, boasts cafés  galore around its alleys.  Literally, the name Hongdae comes from the nation’s most prestigious art college in the area. As the city’s capital of art, the area not surprisingly attracts artists, college students and visitors to the cafés.

The cafés  showcase their diverse and colorful nature in varying ways. The exterior styles are remarkably unique while the interior ambiences are full of character. Even the café  names are creative and original. Have a look at some of these unique edifices:


Here, some spend days and nights realizing their artistic inspirations. Some simply immerse themselves in the creative spirit of the region. But all will find themselves appreciating a cup of bittersweet coffee in style.

Seijin is a rather unusual globalist living in Seoul. He is currently working as a full-time marketing strategist in Seoul.  Follow Untapped Cities on Twitter and Facebook! Get in touch with the author  @seijinjung.


Imagine yourself walking through the traces of the old Kings. Imagine yourself rambling in their secluded garden. And imagine yourself indulging in the very same beauties of nature that kept the kings mesmerized for more than 500 hundred years.  Located near the center of Seoul, the Changdeok Palace is where you can realize your imaginations with a brief  afternoon walk.

Being one of the most-cherished palaces in Korea, the Changdeok Palace, which literally means “the palace of prospering virtue”  in Korean, was nominated as a UNESCO World Heritage in 1997. The UNESCO describes the palace as “an outstanding example of Far Eastern palace architecture and garden design, exceptional for the way in which the buildings are integrated into and harmonized with the natural setting, adapting to the topography and retaining indigenous tree cover.”  Here, you are readily granted the chance to peep into the world of the Joseon Dynasty, the once-prosperous kingdom that thrived in the Korean peninsula for about five centuries.

Upon entering the main gate of the palace, you encounter the stone pillars standing firm on the sides of the path leading to the main building. Hundreds of years ago, the dynasty’s high-ranking officials flocked behind each of their designated pillars to have an audience with  the king. Now,  travelers from all around the  globe  gather around these  lonely  monuments from the past  to envision the sumptuous lives of the palace.

As you  stroll  past the pillars, the grand facade of Injungjun greets you with its exquisite colors and breathtaking craftsmanship. No  wonder  the Kings of the Joseon Dynasty  greeted foreign guests and hosted major gatherings  in here. Tasteful yet restrained, the building  is  more than a refined venue to give hospitality to distinguished guests. It is, in fact,  the epitome  of the  Joseon-dynasty architecture.

Deeper inside the palace  rests  a secret garden which once was loved by the kings and the princes of the dynasty. The garden is dubbed “Hoowon” or “Beewon,” meaning “rear garden” and “secret garden.” Amazingly, it  stretches across a  large area which  accounts for  more than 60% of the entire palace. What was filled with  greener trees and blossoming flowers  in springtime is now permeated with a peaceful silence, as if it  fell into a  deep  winter’s slumber.

Some believe that autumn is the best time of year to discover the true qualities of the palace. Yet a winter walk in the  garden admittedly brings a pleasure of discovering  its amicable harmony with the  nature. Tasteful yet restrained…

And the stream that once resonated along with the rhymes of the kings’ poems now lingers on the brink of the rocks. Silently waiting for another spring  to come.  All, in a peaceful harmony.

Click here  (official website)  for more information about the Changdeok Palace and its Secret Garden.

Seijin is a rather unusual globalist living in Seoul. He is currently working as a full-time marketing strategist in Seoul. You can follow him on twitter @seijinjung.  Follow Untapped Cities on Twitter and Facebook.