03/11/14 11:00am

MTA ad takeover NYC Untapped CitiesPhoto via CBS Outdoor

An Untapped Cities reader recently contacted the Untapped Mailbag wondering about the full, advertising takeovers on the S trains in New York City.

The MTA has attempted to stretch its advertisements to cover every nook and cranny in the subways–even attempting to install advertisements on the floors of the Union Square Station. Perhaps the most aggressive of the MTA advertisements are the advertising takeovers completely covering both the interior and exterior of trains.

These ads are most visible, and were first implemented, on the historic Shuttle to Times Square (or the 42nd Street Shuttle), with each current shuttle sporting an ad. However, the MTA has recently expanded these type of ads on both the 6 and 7 lines. These ads have been in place since 2008, overwhelming the riders of select trains with an advertisement takeover by companies ranging from the History Channel to the Super Bowl.  (more…)

02/24/14 12:00pm

nyc subway map-all subway bathrooms-youtube-affixion96-untapped cities-02
This map put together by Eron Watt in his YouTube video shows the 48 subway bathrooms he visited from 2009-2014. 

We have already Untapped the mystery of some public bathrooms in New York City, but we’re still curious about the ones you can find in many subway stations. Out of NYC’s 468 subway stations, only 129 of them claim to have restrooms. With the help of YouTube user Eron Watt, we’ve verified that only 48 of these lavatories were unlocked. The rest of these appear to be locked, repurposed for storage, or converted into convenient newsstands like the one shown below. Here’s the dirty low-down on what awaits you behind the few unlocked doors of subway bathrooms.


02/12/14 11:00am

NYC Subway-Nearest Best Coffee Shop-Buttermilk Labs-NYC

Have you ever left a subway station with an immediate craving for coffee only to wander for blocks looking for a great (non Starbucks) cafe to no avail? Search no more as  Nirmal Banerjee of Butterfruit Labs Development just published a map with the best cafe by each subway stop. From Blue Bottle Coffee at the 14th Street and 8th Avenue stop to Stumptown Coffee Roasters at the the N/R/ 23rd Street stop, many of the city’s top coffee shops on are on the list.


02/10/14 9:00am

Missed Love Missed Connection-MTA Columbus Circle0NYC Subway

Untapped Cities reader Avi Smolen took this photo in Columbus Circle on Sunday morning. Designed in the style of MTA announcements, “#MissingLove” proclaimed the poster. “OUR EYES MET” it continues, on the A train towards Brooklyn in November 2013 (why so late to post?). Then it has some descriptions of the two people in question, “You sneezed, I wrote. I got off at 14th Street, you didn’t.” The text “Pay Attention, This is About My Heart” is in three languages: English, Japanese and Hebrew. But a savvy friend of Smolen’s noted that the latter section was “not written by an Israeli, b/c the Hebrew is off… So I wonder who did it. Part of me is wondering if its a promo for something.”