MAGENTAVERSE at ARTECHOUSE

Spectacular Factory: The Holiday Multiverse at ARTECHOUSE

Photos courtesy of ARTECHOUSE

Event Highlights

  • MAGENTAVERSE centers on the 22-minute cinematic audiovisual exploration of the character and depth of Viva Magenta
  • The exhibit draws inspiration and materials from nature, NASA, and the James Webb Space Telescope footage of outer space, immersing visitors into sounds and feelings of Viva Magenta.

About This Partner Event:

MAGENTAVERSE centers on the 22-minute cinematic audiovisual exploration of the character and depth of Viva Magenta within the Immersion Gallery. The experience is powered by a unique blend of bespoke technologies, including an 18-channel floor-to-wall panoramic (270°) projection and a 30.1-channel spatialized audio system allowing for total metaverse-like immersion. Sampling from disparate sources, both technical and natural, the experience crafts together new expressions through the tension and revelation of opposites spread across multiple distinct chapters.

“As Pantone’s Color of the Year is a harbinger for trends across the global art, fashion, and design communities, it was only fitting that MAGENTAVERSE’s next home be here in New York City, itself an international trendsetter,” said Sandro Kereselidze, ARTECHOUSE’s Co-Founder and Chief Creative Officer. “Through the intersection of art, science, and cutting-edge technology, we wanted to offer visitors a multi-sensory experience that embodies and celebrates the striking and expressive nature of Viva Magenta.”

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