Spectacular Factory brings everyone’s favorite holiday themes to life and immerses guests into an imaginative multiverse of holiday digital worlds. Visitors will float among giant swinging jingle bells, crash the party of a thousand nutcrackers, join a thrilling train ride through wreaths, take a spin in the candy cane carousel and more! Located at Chelsea Market, ARTECHOUSE NYC is conveniently situated among scores of vendors offering artisanal food, art, and apparel gifting options for the holidays.

While traversing through the imaginative holiday world created by ARTECHOUSE Studio, visitors are invited to be part of the Spectacular Factory even further by assembling magical holiday gifts via the ARTECHOUSE XR app. Visitors will be able to collect a gift of their own by helping assemble all the presents scattered around the gallery. Stop by the XR bar as well, which will offer a full range of specialty holiday-themed cocktails augmented by enchanting XR experiences.

About ARTECHOUSE

ARTECHOUSE is the nation’s first innovative art destination dedicated to the intersection of art, science and technology. From immersive art spaces to an extended reality (XR) mobile app, ARTECHOUSE is where curiosity-seekers of all ages go to experience creative innovation without limits. Founded in 2015, ARTECHOUSE has become the premier destination, both online and offline, for genre-pushing, technology-driven art.

Utilizing the largest seamless megapixel count projections of any cultural institution and integrating Hyperreal Sound technology, ARTECHOUSE NYC offers visitors and artists alike the most technologically advanced art platform in the world. Taking over the never-previously-occupied boiler room space beneath the iconic Chelsea Market, ARTECHOUSE NYC is one of the most unique art destinations and things to do in New York City.