5. Weber & Heilbroner, 950 Sixth Avenue

A painted ad ghost sign for Weber and Heilbroner on a brick wall

Weber & Heilbroner, “furnishers to men who know,” was a chain of men’s clothing stores founded by Milton Weber and Louis Heilbroner in 1902. The two entrepreneurs established their original haberdashery in about 1900 at 920 Third Avenue.  The company expanded rapidly. By 1910, an ad boasted nine Manhattan locations. Its ghost sign remains on the side of the Marbridge Building in Herald Square. Ghost signs historian Walter Grutchfield writes that the Marbridge became available in 1922 when the men’s clothing store Rogers Peet moved across Sixth Avenue. Weber & Heilbroner opened there in 1923. 

The ghost sign reads, “Stein-Bloch Clothes, in the New York Manner.” The River Campus Libraries site notes that Stein-Bloch “became a leader in the manufacture of high-priced, high-quality clothing. So skilled were the workers and craftsmen at Stein-Bloch that the company was once visited by President Andrew Johnson, formerly a tailor himself, who after his visit always wore clothes bearing the ‘Stein’ name.” The Margate Building store was one of the last to operate when Weber & Heilbroner went out of business in the late 1970s.